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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06879_Field_TCUM T444.txt
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1996-04-10
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happening by photo, press, film, and radio. The poet and
novelist turned to those inward gestures of the mind by which
we achieve insight and by which we make ourselves and our
world. Thus art moved from outer matching to inner making.
Instead of depicting a world that matched the world we already
knew, the artists turned to presenting the creative process for
public participation. He has given to us now the means of
becoming involved in the making-process. Each development of
the electric age attracts, and demands, a high degree of
producer-orientation. The age of the consumer of processed
and packaged goods is, therefore, not the present electric age,
but the mechanical age that preceded it. Yet, inevitably, the
age of the mechanical has had to overlap with the electric, as
in such obvious instances as the internal combustion engine
that requires the electric spark to ignite the explosion that
moves its cylinders. The telegraph is an electric form that, when